So my piece on Modernist Jewish Cooking got a lot of responses. And a lot of readers. It is now the second-most popular piece on the site, after my bread pudding recipe. You, the readers, seem to like it when I talk about industrial food. Good news – I have more to say!
Recently, I have heard a lot of “scare language” around processed food. Some of this was in response to my piece – people were irritated or confused that “homemade” and “industrial” might, yes, be on the same plane for some people. (Chances are that your homemade food is partly industrial.) Others were friends who were shocked at some sort of thing or other, and labeled it as “processed food” – assuming I also saw that phrase as negative. Yet as I have pointed out, most food is processed at some point before getting to the consumer. And even if we say we do not like processed food now, it is so present and everywhere that it has shaped our taste buds. This process is almost inescapable. Even “organic,” “natural” cooks hearken back to industrial food now. Processed food, like taxes and death, is inevitable in the modern world. And marking some food as scary Processed Food, and other equally unnatural foods as Good and Proper does nothing more than hide a lot of facts. Besides, processed food is far more accessible for poor people, for people with disabilities, and for most everyone.
Perhaps we should advocate for industrial food that is made by properly paid and treated workers, that is high-quality, and that is something we all have a share in.
Also, this sort of organic-romance thing becomes a performance so sappy that I suddenly find myself urgently craving an Oreo. Oreos are not even my preferred industrial cookie. Just admit you kind of like the Manishevitz box mix, as some of us can infer in your performance of disdain.
In short, you love processed food, even if you say you do not. Guess what? So do I. Since I have no shame about this, I thought it would be fun to share some of my favorite industrial food products. We can get a bit of history, a bit about me, and a bit about how I use them. They are not all Jewish, but they are all Jewish. I would love to hear what your favorite ones are too.
- Noodles and pasta – I eat probably too much pasta, but I do not particularly mind: noodles and I get along well. I eat a noodle product more than once a week at minimum, except during Passover. This fact of my existence is in no part due to the industrialization of noodle production and the popularity of dried noodles. Before World War II, when noodle production was far less industrialized than today, many families in Italy could only afford pasta on special occasions. Ditto for noodles in many other countries, like Japan. Industrialization made noodles cheaper and more affordable for everyone. And box pasta is still pretty damn good.
- Canned beans – “Beans, beans, lots of beans, lots of beans” is not just an early 2000’s meme, but also an accurate description of most people’s diets in many times in many places, Jews included. Beans are efficient little vehicles of protein and nutrients and tastiness. They are also, in raw form, a lot of work. So canned beans are a huge improvement: no soaking or precooking, just beans that are ready to go into your meal. They are also often very high-quality. I find myself cooking with canned beans at least once or twice a week, and I am still surprised at precisely how versatile they are. Almost any bean recipe not made with lentils on this blog was made with canned beans, and the lentil recipes are doable with canned lentils as well.
- Stock cubes and soup powder – I told you once how to make your own stock, but the truth is that I rarely do. I mostly use bouillon cubes and soup powder, because – let me be frank here – I do not have the time or energy to do homemade stock every time. Most people do not. And hence industrial bouillon was one of the first modern food products to emerge, in the 19th century, and has remained popular ever since. It varies incredibly from country to country – as some scholars have pointed out, you can learn a lot from going to the Knorr’s selection in a local market. It also adds a very reasonable amount of salt to whatever you are cooking. In Israel and a few other places, soup powder is now a seasoning, which I find somewhat salty for my taste, but I do not judge. For me, soup powder lets me add a bit more weight to stews and sauces, when I can add stock simply by making it from the kettle. Also, the stock cubes smell really, really good.
- Crushed tomatoes – My mother’s repertoire of recipes is very heavy on the use of canned tomatoes, which is fitting, given that my mother is an Italophile who grew up in South Africa and Israel. (All three countries’ populations use canned tomatoes extensively.) Like most people, I cook a lot of what my parents taught me growing up, and so I find myself adding crushed tomatoes quite a bit. They are very handy for many Jewish dishes – shakshouka and tamatiebredie among them – but also for the lazy, haphazard stews which, with rice, make up most of my meals. On a broader level, the popularity of tomatoes in cuisines outside the Americas is partly based on the fact that tomatoes are so easily canned. Otherwise, tomatoes were, until recently, highly seasonal plants that were considered suspicious by many.
- Canned corn – Picture this: it’s a blackout sometime in the early 2000s. A frizzy-haired Jewish woman and her tween son are grinning as they spoon corn from a can into their mouths. That was dinner. In any case, I live now with fewer summer blackouts, but still the same number of corn kernels coming from the can. Canned corn is really delicious. And, if you are not eating corn from the cob in season, it’s usually not that distinguishable from the fresh counterpart. (Even when fresh is available, I sometimes suggest canned, especially because a lot of fresh corn is not actually very good.) Fun fact: I once made a dish, and said person mentioned that he was pleased I had obviously used fresh corn. Indeed, the corn was fresh from a can that morning. On a more practical note, canned corn is a very good substitute when fresh corn is not practical, and actually keeps many of the nutrients for longer than refrigerated corn. It is also incredibly versatile – you can make so many things, including a lovely pashtida I made for the early days of this blog.
- Jam – Ah, yes, jam. I have given several recipes on the blog, and discussed how jam became popular in the 19th century when sugar became cheaper. It is also now well-known that jam played a major role in improving calorie intake in some places in Europe in the 19th Jam was one of the first things to really be industrialized. And as much as it can be too sweet and sticky … mass-produced jam can also be delicious. Why else would I slather it on toast every morning? Jam also is a nice filling for hamantashen, and there is at least one jam that goes well with most every Jewish bread.
- Mass-market pickled herring – I have written about my love for herring and its history in Jewish kitchens before, but I can never stop talking about it. And for every fancy herring at Russ and Daughters, there are at least thirty or forty much cheaper herrings from the big companies that jar massive quantities of the stuff. They are part of a long Jewish tradition of processing herring on an industrial scale.
- Canned fish – While we are at it, can we discuss the miracle of the cheap and versatile protein that is canned tuna? Or the salty goodness of canned mackerel? When I was a child, my late father and I would eat mackerel on toast together; now, I bring back the 1950s with tuna croquettes. Jewish cooks leaned in heavily into the canned fish train in the mid-20th century, and I do not blame them. When it is good, it is really good.
- Mass-market lemonade – I do not even have a romantic reason for adding this one; I just like lemonade. But lemon-based drinks have been popular for centuries across the Jewish world, so it is perhaps unsurprising that Jewish communities have all sorts of lemony sweet drinks on Shabbat tables around the world. The drinks vary from place to place (I am a huge fan of French lemonades) – but the lemon does not. As it happens, this is a very modern phenomenon: industrialization made sweet drinks and juices no longer a luxury, but something affordable for many people. The idea of a sweet, lemony drink in a bottle in the middle of winter appeared to our great-grandparents as a luxury from afar. Thinking about that makes me feel quite elegant as I guzzle lemonade down.
- Ugiot mizrahiot – This one is a bit eccentric. The Iraqi cookie kaak – a round hard thing covered in sesame seeds – became popular in Israel as ugiot mizrahiot. Once the afterthought of bakers, this treat is now made en masse and packed in plastic by Israel’s biggest food companies. Sure, the kaak might be better fresh from the baker, but my Israeli relatives have developed a very, very strong affinity for these. So did my late father, who could eat an entire bag in one sitting. I am not ashamed to say that I have recreated the feat.
Thank you for reading! As a final bonus, here is one more fan of industrial food: my sister’s cat Mochi, whose diet largely consists of her preferred chicken kibble. (She is also an enthusiastic fan of canned black olives.) Mochi has been staying with me for a few months, and has graciously heard many ideas for the blog as I voiced them out. Thank you, Mochi.
For an excellent critique of food snobbery in the form of a novel, I urge you to read Muriel Barbery’s Gourmet Rhapsody. It was originally published in French as Une Gourmandise. I have read it in both languages and thoroughly enjoyed it both times. Industrial food plays a major role in the book, but as is said in the old country, “no spoilers.”
Another blog that I just found is In Defense of Processed Food, by Dr. Robert Shewfelt. It is a welcome antidote to the mythical excesses of the food movement. I intend on reading regularly, and will buy his book soon.